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Are you a coach constantly chasing your tail, buried under a mountain of tasks that steal your time and energy? Do you dream of scaling your impact without sacrificing your sanity? If you’re nodding along, get ready for a game-changer.
In this episode of Coaching with Impact, we sat down with Charmie Galang, founder of Charmie & Cie Virtual Assistant Agency, who went from a 20-year corporate banking career to building a six-figure business in under two years.
If you’ve ever wondered:
- When is the right time to hire a virtual assistant?
- How do you find a VA who actually understands your business?
- What tasks should you outsource first to maximize growth?
Then this conversation is for you.
From Corporate Comfort to Entrepreneurial Courage
Charmie’s story is a powerful reminder that sometimes, life’s deepest lessons come from unexpected places. After two decades in a stable corporate banking career, a profound personal loss shifted her perspective. She realized that time is precious, and the rigid 9-to-5 wasn’t conducive to the life she truly wanted to build – one filled with purpose and flexibility.
“I realized a 9-to-5 job is very hard if you have an emergency in your family. If you don’t go to work, you don’t get paid. And life is too short to wait for ‘someday.’”
This pivotal moment sparked her first entrepreneurial venture: financial coaching. With years of expertise under her belt, she was passionate about empowering women to master the stock market. Yet, even with a strong vision, the solo hustle quickly became overwhelming.
That’s when Charmie made a strategic move that would redefine her path: she hired her first virtual assistant.
Like many new entrepreneurs, Charmie struggled with:
- Finding the right VA (not all “do-it-all” assistants are created equal)
- Trusting someone else with her business (a common hurdle for perfectionists)
- Knowing what to delegate (not just random tasks, but the ones that move the needle)
But once she figured it out, she saw an opportunity:
“I didn’t want to lose my amazing VA, so I thought: what if I found other clients for her? That’s how my agency started.”
Now, her agency specializes in helping coaches and service providers streamline their lead generation and operations, so they can focus on what they do best.
The Secret Weapon of Thriving Coaches
Many coaches believe the key to success is working harder. Charmie’s experience shatters that myth. The real secret? Strategic delegation.
Think about it: As coaches, your zone of genius is helping clients transform. Is spending hours on social media scheduling, email management, or tech troubleshooting truly serving your highest purpose? Probably not.
Charmie highlights critical insights on how to delegate like a pro:
Embrace the Power of “No-Control”: Charmie points out a fascinating observation: male entrepreneurs often delegate more readily than women. This isn’t about gender roles, but about mindset. Letting go of the need for absolute control can be liberating and necessary for growth.
Become a Specialist, not a Generalist: Beware of VAs who claim to do everything. Just as you specialize in your coaching niche, the best virtual assistants specialize, too. Need social media magic? Find a social media specialist VA. Need tech support? Seek a tech wizard VA. Their focused expertise will save you time, money, and headaches.
Know Your North Star: Before you hire anyone, get crystal clear on your goals, desired deliverables, and timelines. The more specific you are, the smoother the partnership will be. This isn’t just about offloading work; it’s about investing in specific outcomes.
The Hidden Level Most Coaches Forget About
Here’s something fascinating about successful coaches: they’re not necessarily working harder than you. They’ve just uncovered a simple truth: great coaching isn’t enough if your business engine is sputtering.
Charmie’s team approaches this differently. Instead of just assigning tasks, they:
- Fix the lead pipeline (so you’re not constantly hustling for clients)
- Create repeatable processes (so you’re not rebuilding from scratch every quarter)
- Protect your energy (because your genius belongs in coaching sessions, not admin work)
Charmie’s agency doesn’t just provide assistants; they build systems. She often works with coaches struggling to break through the six-figure mark, not because their coaching isn’t powerful, but because their lead generation and operational systems are missing or broken.
Red Flags to Watch for When Hiring a VA Agency
Looking to bring in support for your business? Charmie offers critical advice on navigating the virtual assistant landscape:
- Seek Testimonials and Referrals: A reputable agency will have proven results and satisfied clients.
- Beware of “Do-It-All” Promises: If an agency claims they can do everything under the sun, it’s often a red flag. Quality control can suffer when breadth of service trumps depth of expertise.
- Prioritize Clarity: Take the time to identify exactly what you need delegated and what your expectations are. The more specific you are, the better the match you’ll find.
Ultimately, investing in a team is an investment in your business’s future. It frees you from the daily grind of non-core tasks, allowing you to focus on your unique strengths and scale your impact.
About Charmie
Charmie Galang is the founder of a virtual assistant agency specializing in helping coaches and service providers streamline their operations and generate quality leads. With 20 years of experience in corporate banking and a background in financial coaching, Charmie brings a wealth of strategic and operational expertise to her clients. Her unique approach focuses on understanding client needs and building tailored support systems that drive tangible results.
Connect with Charmie on LinkedIn to learn more about her virtual assistant agency and how strategic delegation can transform your business.
