I specialize in custom-made WordPress websites and sophisticated designs for female coaches and speakers ready to make big moves. It is my passion to help you up-level your presence and build a thriving business.

Toronto Brand strategist

Meet your brand strategist, Fifa

I specialize in custom-made WordPress websites and sophisticated designs for female coaches and speakers ready to make big moves. It is my passion to help you up-level your presence and build a thriving business.

My Story

Here's what I know. You are 100% capable of building the life you desire.

Either you do what most people do: fear failure, keep that drive inside, and apply for that company job that doesn’t look too bad. Or you can act on that talent, turn your passion into a business, and let your dream shape reality.

I’ve always been an artist at heart. I started drawing since the age of 5 and found myself  building websites by the age of 10.

When I’m not designing websites, I run events and workshops to help connect and empower other female entrepreneurs through my community.

I had a fiery desire to become my own boss

It was not long until I dove into the world of personal development in 2017 that I started realizing what was possible for me. As a university graduate with a bachelors degree in Business Management, I never found my place in corporate. It always seemed like something was missing in my life. Over the years as I continued working, I constantly found myself craving for a creative outlet. That’s when I turned to experimenting with many different side hustles hoping to fill that void.

In 2019, the Universe played its part. I got fired from my corporate job.

Instead of looking for something else, I decided to embark on a new journey instead. Completely self-taught with no design background whatsoever, I decided to hire my first business coach and that’s when I finally discovered my zone of geniusdesign.

I took my passion for design and transformed it into a business I love

I honestly believe you can achieve anything you set your mind to. I’m just another example of someone who knew she had the potential to be great and went for it. I fully believe that it’s possible for you too as long as you have the drive and dedication to make it happen.

I’m now on a mission to lift and empower ambitious women to build their confidence showing up online by creating beautiful websites and impactful brands that proudly showcase who they are and what they do in the most intentional way possible.


A creative studio that builds intentional and impactful brands for female coaches and speakers who are ready to take their business to the next level.

We are

We help elevate your branding & web design

We believe branding and web design are the foundation of every successful business. As a business owner, you want a results-driven online presence as elevated as the work you produce. The way we help you do that is through combining stunning visual graphics, intentional strategy, elegant design, and impactful storytelling.

You work with me directly at every stage of the branding process from ideation to implementation and design. For that reason, we take on only a limited number of clients per year to ensure every project receives the care and attention it deserves. This will allow us to carefully go through every aspect of your business to ensure we craft a detailed and comprehensive strategy that aligns well with the foundation of your brand.

At FeiModern, we stand behind our mission to lift and empower ambitious women to position themselves as leaders in their space through the power of intentional design. We believe you deserve to show off a brand that communicates the value of your work, embraces your uniqueness and allows you to confidently charge your worth.

Here are some ways we can work together

We place great importance in building long-term relationships with every one of our clients. If you’re looking to stand out online and craft an elevated brand that will attract your ideal clients, you’ve come to the right place.

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You want your brand to accurately represent your killer business and you want your prospects to know how much you’re serious about your work. It’s time to uplevel your presence and revamp the way your brand and business show up.
FEIMODERN client showcase


Rooted in intention, we opt for minimal design solutions to help you build a thriving online home and wow your audience with a customized, beautifully functional and responsive website.


We offer supporting graphic design to accommodate any type of branded marketing collateral needed. This can be added as part of our branding packages to elevate your business even further.