FeiModern is a creative studio that builds intentional and impactful branding for women, helping high-performing coaches scale and take their business to the next level.
You deserve to show off a brand that communicates the value of your work, embraces your uniqueness and allows you to confidently charge your worth.
Over the years we’ve worked with dozens of high-impact women like you to amplify their online presence. Helping them build a strong foundation that allows them to confidently show up, share their story with the world and make a profound impact on the women they serve.
We work with purpose-driven, self-identified BIPOC women thought leaders, coaches and world changers who are fired up about making an impact and helping other women succeed.
Our mission is to help women ignite brand confidence and feel empowered in their ability to show up, raise their prices and charge their worth by crafting elevated and luxurious branding experiences.
I’ve always been an artist at heart. I started drawing since the age of 5 and found myself building websites by the age of 10.
Long before I even understood what personal branding was, I was already building it online through my blog and social media. Sharing every part of my messy entrepreneurial journey in the hopes of inspiring others through my failed business ventures and ambitious attempts of leaving my day job.
I never went to design school. As a completely self-taught designer who googled her way through everything, I undercharged and downplayed my abilities for years because I didn’t have the degree or the credentials to show for it.
All I had was a shiny university certificate in Business Management.. one that didn’t take me very far career-wise, contrary to what my parents believed.
Charging $200 for websites and $25 for logos lead me to quickly give up on my pursuit of being a designer. Three years and over 13 different side hustles later, the universe played its part and I ended up getting fired from my corporate job.
I quickly and blindly plunged into the world of entrepreneurship with no plan and no real business simply because I was too stubborn and hard-headed to answer to a boss. As if I didn’t have enough to worry about, a few months later I packed my bags, rented out my condo and left my hometown Montreal to start the next chapter of my life in one of the most expensive and fast-paced cities in the world, Toronto.
I took every chance I had and hired my first business and mindset coach who finally gave me the guidance I needed to figure out my life–and my zone of genius.
With all the knowledge I acquired over the years and investing over $45k+ in coaches, programs and courses, I know a thing or two when it comes to value-based pricing, crafting unique brand experiences, attraction marketing or psychology-backed design. I went from charging peanuts to now charging well over 5 figures for my services. As time went on, I realized I didn’t need the fancy titles or credentials to be able to charge my worth as a designer. All I needed was confidence, a highly-thought out brand strategy and a professional, elevated online presence for clients to start taking me seriously.
I’ve since then worked with dozens of swooning clients who were able to double their prices and attract lucrative opportunities as a result of our work together.
Let me help you spread your gifts to the world so you can make a lasting impact on the people who need you most and attract more soulmate clients who are ready to pay the prices you set!
Having built and run a thriving community of female entrepreneurs for over 3 years (as one of my side hustles), I know a thing or two about systems, event planning and community engagement.
I take a collaborative approach to design, sharing with you unique business strategies and creative ideas along the way.
Whether you’re a newbie coach in the business looking to uplevel your online presence and step away from the DIY approach. Or, a seasoned pro looking to expand into memberships, e-commerce or courses, I’ll meet you exactly where you are.
Now I want to give back and help support those with a similar mission; to serve and lift other women up.
Design is more than just aesthetically-pleasing visuals, it’s giving women a chance to build a business they’ve always dreamed of. We’re here to take the ideas out of your head into meaningful, impactful design.
Through FeiModern, we help female coaches and speakers build their confidence showing up online by crafting impactful and elevated brands that proudly showcase who they are and what they do with both intention and strategy.
“Fifa was incredible to work with. She was professional but also extremely friendly, which made this project feel fun & less like a “corporate” exchange. The service was SUPER personal and that made me trust in her even more. She was also extremely quick to tend to my requests and was always 100% honest (gave her professional opinion) when she didn’t necessarily agree with me on an idea I had. She brought my vision to life & made it even better than I could have ever imagined. I can’t recommend Fifa enough.”
Alicia Waid
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