And the list goes on…
Please keep this in mind. Simply by making the decision to show up online, you are showing up for yourself.
As much as social media drains me and I often have to take breaks every now and then, I am forever grateful for the internet and these various platforms for existing. It’s such a powerful tool that not enough people know how to maximize.
My job is to teach you how get out of your comfort zone and to start making the most out of the resources that you have at your disposal. You are so lucky and you don’t even realize it sometimes that you are living in this day and age where everything is so easily accessible. It’s so easy to start a side hustle where you can start making some extra dough online without much upfront capital and without having to fully depend on your 9 to 5. Even if you love your job, having multiple streams of income will provide you with that extra security blanket in the case where you end up losing your job due to unforeseen circumstances.
I’m just trying to teach you how to save your ass in the case any of that stuff happens, God forbid.
By having an online presence and having these platforms for me to share my story and experiences with you all, it just makes it so much easier for me to help you realize your potential and to start taking action. 2020 is about to be your year! And I’m about to help make that happen for you as much as I’m about to make it happen for myself!
It’s a snowball effect
Last year, I developed a FREE printable workbook (yes, you heard that right) called the “Jumpstart Your Passion” workbook. I saw some people download it, print it out and worked on it. But not one person was able to complete the workbook completion goal within the designated time frame that was asked. Meaning that whatever free resources you have, it doesn’t necessarily mean that you’ll use it to its fullest potential and start changing your life for the better.
Free is great. Everybody loves free, so do I!
But what I realized about giving out your expertise for free is that people don’t take you as seriously and won’t put in as much work. Don’t get me wrong, giving out free information is a great way to establish your credibility in order to build that trust with your potential clients. I’m not saying creating free things is a no no. I’m just saying that the key thing here is to create a freebie that will directly link and up sell to your paid products or services.
I learned all that through my experience trying to build my blog here and creating a free resource for people to download in exchange for their email. Sure, it helped me build my email list but what I wanted was for people to get RESULTS from using my workbook. Developing an online presence helped me realize that.. it led me to create a blog where I developed the intention to build my email list through creating a free resource people would find value in. This in turn, taught me that providing free information is necessary to build that know, like and trust factor with potential clients (which I did though my blog and instagram) because it helps to establish me as an expert. Which then led me to dive deeper into teaching myself more effective marketing strategies and sales tactics. Finally leading me to the conclusion that making my workbook free was not the best idea unless I had something to sell.
It’s like a snowball effect. One thing leads to another and then another and you just continue learning and feeding your curiosity.
This is one of the biggest lessons I learned last year.. information or anything that is given out for free won’t make you move as much as opposed to if you paid for it and put some skin in the game (aka your hard earned dollars). That is why I decided to remove the freebie altogether, revamp it, put a price tag on it and possibly sell it instead.. or have something to up sell it with.
So let me ask you, how has your experience been with building yourself an online presence? If you still haven’t started, what is stopping you?
Featured image photo credits go to: Abshotz_P
