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The Secret Sauce to Selling Without a Fancy Website

I’ve seen coaches with really ugly, super simple and incomplete websites who’ve been able to make sales. How? By showing up consistently and building a personal brand online.

You know what they say: Don’t judge a book by its cover. Well, the same goes for websites! In this digital age, it’s easy to get caught up in the misconception that a flashy website with all the bells and whistles is the key to success. But I’ll let you in on a little secret: it’s not.

I’ve witnessed coaches with websites that could use a serious makeover still raking in sales left and right. They understand that it’s not about how pretty their website looks, but rather how they connect with their audience and deliver value.

I’ve seen coaches close hundreds of thousands of dollars in sales with no website and barely any online presence. How? They’ve built their reputation offline through in-person speaking engagements or solely word-of-mouth.

These coaches understand the power of human connection and leverage it to build trust and credibility.

Think about it: when you attend an event or hear someone speak passionately about their area of expertise, don’t you feel more inclined to trust them? It’s because they’ve demonstrated their knowledge and passion firsthand, creating a lasting impression that goes beyond any website.

I’ve also seen coaches close sales with no fancy sales pages. No graphics, checkout pages, or countdown timers used. Nothing except for an email list, a Google doc with their sales copy, and a simple call-to-action!

How is this possible? It all comes down to the power of simplicity. These coaches understand that when it comes to selling, it’s not about overwhelming your audience with flashy visuals or complicated processes. Instead, it’s about delivering a clear message and providing a straightforward path for your audience to take action.

So what do all of these successful coaches have in common? A clear brand foundation, a simple offer, and an audience to sell to. These three elements are the pillars of their success.

Having a clear brand foundation means knowing who you are, what you stand for, and how you want to be perceived by your audience. It’s about defining your values, your mission, and your unique voice. When you have a strong brand foundation, everything else falls into place.

But it doesn’t stop there. These successful coaches also offer something simple yet valuable to their audience. They’ve honed in on their expertise and created an offer that meets the needs of their target market. By keeping it simple and focused, they’re able to deliver exceptional results.

And let’s not forget about the importance of having an audience to sell to. Without an engaged audience who resonates with your message and trusts your expertise, all your efforts will fall flat. Building an audience takes time and effort, but it’s worth every minute when you see the impact it has on your business.

Nothing beats having a clear brand foundation

That’s why one of the first things we do with our clients before designing anything is to take the time to discover, solidify, and understand what their brand is all about. We embark on a journey together, starting with a kick-off call where we dive deep into their values, goals, and target audience.

We then move on to completing an in-depth brand questionnaire that helps us uncover their unique voice and positioning. This process allows us to craft out a creative direction that aligns with their long-term goals and resonates with their audience.

But it doesn’t stop there. We also work through a website identity framework, strategically organizing all of their information in a way that makes sense for their audience. This ensures that every element of their website serves a purpose and contributes to their overall brand story.


So remember, success isn’t about having the fanciest website or the most elaborate sales pages. It’s about building a strong brand foundation, offering something valuable yet simple, and connecting with an audience who believes in what you do. 🚀

Next time you find yourself getting caught up in the allure of flashy visuals or complex processes, take a step back and ask yourself: Am I clear about my brand? Do I know who I’m serving and how I can provide value? Because at the end of the day, it’s these foundational elements that will truly propel your business forward.

So, are you ready to build a clear brand foundation and make an impact in your industry? Let’s embark on this journey together and create a brand that not only represents who you are but also resonates with your audience. The possibilities are endless when you have clarity and confidence in the way you show up.

FeiModern is a creative studio that offers web design and branding for upscale coaches and speakers who are passionate about serving other women. We work with purpose-driven, self-identified women thought leaders, coaches and world changers who are fired up about making an impact and helping other women succeed. Our mission is to lift and empower women worldwide to build thriving businesses and help them feel confident in their ability to show up, raise their prices and charge their worth.

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