Carol Schulte
A dynamic corporate speaker and coach who needed a cohesive online presence that could serve both her corporate speaking clients and her individual coaching audience without diluting her authentic voice.
The Challenge
Carol’s website no longer reflected the level of work she was doing. She had recently invested in a new logo and brand colors with another designer, but her website itself was outdated, cluttered, and working against her growth.
Behind the scenes, things felt heavy and disconnected:
Managing two separate platforms
A main site on WordPress
A secondary Squarespace site for selling her book and programs
- She was paying for tools and platforms she didn’t actually need
- Her existing website didn’t clearly differentiate between her two target audiences
- Broken links and outdated content
- A non-functioning quiz plugin that wasn’t capturing leads properly
- A brand identity she’d invested heavily in but wasn’t fully loving
While her logo and color palette had potential, the overall experience lacked clarity, cohesion, and strategic direction.
The Approach
We scrapped the entire existing website and rebuilt it from the ground up.
Instead of reinventing her brand, we honored the foundation she had already invested in while refining and elevating it to work in a real world, scalable way.
Our approach focused on:
Rebuilding the site architecture with a clear, intuitive sitemap
Designing a brand new WordPress website from scratch
Refining her existing logo usage and color palette to feel more modern, cohesive, and intentional
Creating a visual system that balanced corporate credibility with warmth and personality
Streamlining everything into one WordPress platform
Simplifying her tech stack and consolidating email marketing into Zoho
Designing clear pathways for speaking, coaching, and the Brave Initiative
Post launch, we extended the work with a Mini VIP Intensive to create supporting brand assets, including:
LinkedIn cover banners
LinkedIn newsletter cover images
Blog post cover templates
Instagram post and story templates
This ensured her website wasn’t just beautiful but fully integrated into how she shows up online.
The Outcome
The result was a completely rebuilt website that finally matched Carol’s leadership, confidence, and clarity. She now has:
A modern, strategic website built from scratch
A refined brand system using her existing logo and colors in a more elevated way
One streamlined platform instead of multiple disconnected sites
A simplified tech stack that’s easier to manage and maintain
Brand assets that support consistent content creation
A digital home she feels proud to share with both corporate and women focused audiences
CAROL's Experience
“Working with Fifa and FeiModern was nothing short of exceptional. From our very first conversation to the final website launch, she brought a rare blend of creativity, professionalism, and relentless dedication to the table.
Fifa took the time to truly understand my vision—and then elevated it beyond what I imagined possible. Her work ethic is second to none, and she went above and beyond at every stage to ensure every detail felt aligned, intentional, and beautifully executed.
Her design talent is undeniable, but it’s her ability to translate ideas into an online presence that feels both powerful and personal that sets her apart. The result? A stunning website I’m genuinely proud of.
If you’re looking for someone who’s not only wildly talented but deeply invested in bringing your brand to life—run, don’t walk. Fifa is it.”
About Carol
Carol is a brave leadership expert, founder of The Brave Initiative, and author of The Brave Healing Journal. With a decade of experience coaching leaders and teams, Carol is passionate about fostering authentic workplace cultures and advancing mental health conversations, in order to help people feel safe enough to be their true selves in both their work and home lives.
As a global speaker, coach and advocate, she works to inspire and guide others to embrace vulnerability and take bold action toward meaningful change. Carol holds an MFA in Theatre Performance, an MA in Communications and numerous postgrad certifications in coaching and mentoring. She has also lived all over the world, which helps her to bring a global perspective to everything she does.
Ready to elevate?
If your business has evolved but your website hasn’t caught up yet, this is your sign.
We help coaches and speakers move from DIY confusion to strategic clarity through intentional brand and website design.
Explore working with us or reach out to start your refresh.