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Ep 4 – Webinars: Your Secret Weapon for Scaling Your Coaching Business (with Sabine Matharu)

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In this episode, I interview Sabine Matharu about how to leverage webinars to build a coaching business. Sabine emphasizes the importance of creating authentic webinars that provide value and build connections with the audience. Join the conversation as we discuss the advantages of evergreen webinars over live webinars, tips on setting up evergreen webinar funnels, driving traffic to webinars through platforms like YouTube, and using ads strategically.

Building Lasting Impact through Authentic Connection

Sabine starts by emphasizing the importance of authentic connection with your audience. She advises coaches to find their own voice and passion instead of trying to emulate others. By staying true to yourself and your values, you can create a genuine connection with your audience, which leads to lasting impact.

Harnessing the Power of Evergreen Webinars

Sabine specializes in putting webinars on Evergreen, meaning they run automatically without the need for constant live presentations. She explains that webinars provide an opportunity to teach and provide value to your audience while establishing authentic connections. By creating webinars that offer valuable insights and golden nuggets, you can build trust and motivate your audience to take action.

The Benefits of Evergreen Webinars

Sabine addresses the concerns some coaches have about evergreen webinars, such as the lack of live interaction and authenticity. She assures that a well-crafted webinar can still provide an authentic and valuable experience for viewers. Additionally, evergreen webinars allow for greater flexibility in terms of timing and reaching a wider audience. Sabine shares that her own evergreen webinars have shown high live show-up rates and impressive conversion rates.

Avoiding Mistakes in Evergreen Webinar Funnels

Sabine highlights common mistakes coaches make when setting up their evergreen webinar funnels. One mistake is assuming that simply recording a presentation on Zoom and hosting it on YouTube will suffice. Sabine emphasizes the need for a platform that simulates a live environment and offers optimal conversion rates. Another mistake is not strategically driving traffic to the webinar. Sabine recommends utilizing platforms like YouTube and intercepting relevant search queries to attract the right audience.

The Role of Ads in Webinar Marketing

Fifa asks about the role of ads in driving traffic to webinars. Sabine advises caution for coaches just starting out, as ads can be costly and require expertise to optimize effectively. However, for those with experience or the means to hire professionals, ads on platforms like YouTube and Facebook can be valuable tools for attracting the right audience.

The Power of Authorship

Sabine shares her personal experience as an author and the impact it had on her business. Writing three books allowed her to establish authority, gain visibility, and receive opportunities to speak at major organizations. She emphasizes that books can serve as lead magnets and resources for clients, further enhancing their impact on the coaching business.

Building a Supportive Network

Sabine’s books also helped her build a supportive network of like-minded individuals. By connecting with other authors and sharing their stories, she created a community that supports and uplifts one another. This network has opened doors to collaborations and further opportunities for growth.


In conclusion, webinars are a powerful tool for coaches to elevate their coaching businesses and make a lasting impact. By embracing evergreen webinars, coaches can provide valuable content, establish authentic connections, and automate their marketing efforts. Additionally, writing books can build authority, create visibility, and foster a supportive network. By finding their authentic voice, staying consistent, and embracing new opportunities, coaches can build lasting impact in their coaching businesses.

To learn more about Sabine Matharu and her expertise in webinars and coaching, make sure to visit her resource page for valuable tools and resources. Remember, building lasting impact starts with staying true to yourself and connecting authentically with your audience.

About Sabine

Sabine Matharu, a seasoned coach and trainer, empathizes with the challenges of trading time for money. Her journey began with countless one-on-one sessions, where she discovered recurring obstacles among her clients. As demand surged and her schedule overflowed, Sabine sought a solution to reclaim her time. Recognizing the potential of digital assets, she embarked on the formidable task of crafting an engaging and impactful course. Through tireless research, experimentation, and refinement, she birthed ‘The Limitless Coach Success Hub™’. This innovative platform not only enables professionals to share their expertise effortlessly but also amplifies their income and influence instantly, empowering them to reach new heights of success.


Check out all her library of resources:

FeiModern is a creative studio that offers web design and branding for upscale coaches and speakers who are passionate about serving other women. We work with purpose-driven, self-identified women thought leaders, coaches and world changers who are fired up about making an impact and helping other women succeed. Our mission is to lift and empower women worldwide to build thriving businesses and help them feel confident in their ability to show up, raise their prices and charge their worth.

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