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Have you ever held back from sharing your story, afraid it might be too much? Too raw? Too personal?
What if that very story is what sets you apart and draws the right clients to you?
That’s exactly what happened to Abigail Teixeira, a transformational coach who turned her personal healing journey into a coaching business that helps women break generational cycles and step into empowered motherhood.
But she didn’t start with a flawless website, a polished funnel, or a perfectly curated Instagram feed.
She started with genuine storytelling and human connection—and built her coaching brand from there.
In this episode of Coaching With Impact, Abby shared how she built her business through vulnerability, why community matters more than social media, and how her fully launched coaching program is now helping mothers heal their inner child and redefine parenting.
Breaking Free From Fear & Embracing Your Story
Abby’s journey into coaching wasn’t something she planned—it was something that called her.
A few years ago, she took a four-year social media detox to focus on her healing journey. When she finally felt ready, she re-emerged, opening her page to the public for the first time. She started sharing her story—her struggles, her healing, and her truth.
The response? Overwhelming.
“I didn’t expect it, but people kept reaching out, saying, ‘Me too. I see myself in your story.’ That’s when I realized—this wasn’t just about me. My story was helping others find hope.”
She didn’t start with an elaborate funnel or a fancy brand or WordPress website for coaches. She started with real conversations—and that’s what made all the difference.
Niching Down Without Losing Yourself
Ah, the dreaded niche conversation. Every coach has heard it: “You need to niche down if you want to succeed.”
But for multi-passionate entrepreneurs like Abby, choosing one thing felt impossible.
“I didn’t want to be boxed in as just a ‘trauma coach.’ I love personal development, healing work, and inner child reconnection. But when I looked at who was naturally drawn to me, I noticed a pattern—mothers who wanted to break generational cycles and heal their inner child.”
Instead of resisting it, she leaned in.
Now, she specializes in helping mothers navigate inner child healing, break patterns of trauma, and step into conscious, empowered parenting.
Her biggest advice? Let your audience guide you.
PRO TIP: Pay attention to the questions people are already asking you. The patterns in your DMs, comments, and emails? That’s your niche calling.
Building a Coaching Business Without Social Media Burnout
Despite having an engaged Instagram community, Abby doesn’t rely solely on social media to grow her coaching business.
Instead, she focuses on community building, collaborations, and speaking engagements.
Here’s what worked for her (that might work for you, too):
✅ Email Marketing: “Social media can disappear tomorrow, but my email list is mine. I send weekly insights that go deeper than my posts.”
✅ Speaking Engagements & Podcasts: “I love sharing my message through interviews and live workshops.”
✅ Networking & Collaborations: “I connect with fellow coaches and service providers who align with my mission.”
Her approach? Simple, sustainable, and deeply relational. No need for exhausting launch cycles or spending hours on Instagram.
Knowing When to Say NO to Opportunities
Not every collaboration is a good collaboration.
Abby shared a tough lesson—saying yes to a podcast interview before really getting to know the host. The result? A super awkward experience where the interviewer crossed boundaries and ignored Abby’s request to avoid certain topics.
Her takeaway? Don’t say yes to everything.
Now, before any podcast or partnership, she sets clear boundaries:
- She always has a pre-chat to feel out the connection.
- If something feels off, she trusts her gut.
- She only collaborates with people who align with her values.
Creating a Brand Strategy That Feels Like YOU
Many coaches feel stuck when it comes to their online presence. They overthink branding, websites, and marketing to the point of paralysis.
Abby’s advice? Start simple.
“People aren’t hiring you because of your website. They’re hiring you because they connect with you.”
Still, having a clear, professional brand helps build credibility—especially when you’re ready to scale.
Looking to upgrade your coaching brand?
Consider a coaching website design that reflects your authentic voice. A clean, well-structured WordPress website for coaches can make it easier for clients to find and trust you. If you’re feeling overwhelmed, ask us about our WordPress website packages tailored for coaches!
Own Your Story, Own Your Impact
Your journey—every struggle, every win, every lesson—is your greatest marketing asset.
Instead of overcomplicating your business with unnecessary strategies, start sharing your story, building genuine relationships, and finally, trust that the clients will find you.
What’s one small action you can take today to step further into your purpose?
Meet Abigail Texeira
A speaker, author, and coach for women on a healing journey.
Abigail is proof that healing is possible. From navigating CPTSD recovery to becoming a leader in personal transformation, she helps women break generational cycles and step into their fullest potential. With years of experience in coaching, facilitation, and trauma-informed healing, she’s built a community where deep healing meets real change.
Her coaching focuses on inner child work, self-trust, and personal freedom. If you’re looking for a coach who truly gets it—and will guide you with empathy and strength—you’re in the right place.
💌 Want free coaching insights & a special gift?
Join Abigail’s private email list for exclusive wisdom, healing practices, and a free surprise gift to support your journey.
