3 tips to position yourself as a premium coach
Higher-end opportunities and clients require more credibility from you online for you to rise above the competition. For clients to pay you a premium rate, you must create a profound impact for them that helps them fulfill a specific need or problem they’re struggling with. Positioning yourself front and center as the go-to authority in […]
How to build a memorable brand
Building a memorable brand is essential for any business that wants to create a lasting impression with its customers. There are many factors to consider when creating a brand, such as your company name, logo, tagline, and colors. But once you have these elements in place, you need to find ways to make your brand […]
How to stand out as a coach in your industry
The coaching industry has become a highly saturated market. There are literally thousands of other coaches out there either doing the same thing as you are or doing something similar. Especially since the pandemic started, we’ve been seeing more and more coaches popping up literally everywhere for every type of field you can imagine. And […]
5 signs you need to rebrand
Many people say they want to ‘rebrand.’ And by rebrand, most of the time they mean they want a ‘new look’ (logos, colors, fonts, etc.) for their brand. However, rebranding is not just about changing our brand’s appearance. It is the exciting process of knowing and rediscovering our brand. So, what does it mean to […]
What makes a strong brand?
77% of marketing leaders say a strong brand is critical to their growth plans according to a study done by Content Marketers Institute. Using a combination of both branding and marketing in your strategy are vital to the growth of your business. A solid and effective branding strategy usually comes first while marketing follows second. […]
Branding Vs. Marketing: Is There A Difference?
Many people get confused with branding and marketing as two of the same things. In fact, there’s a huge difference between the two. In this article, we are going to explain the key differences and why branding usually comes first before marketing. Let’s start off with the definition of what these two terms mean. According […]