BRAND DESIGN

For coaches who
want to stand out &
make real impact.

You’re a soul-centered entrepreneur who started this business to enrich the lives of other women, to inspire, empower, and leave your mark in the world.

How do you want to be remembered?

HERE'S THE THING...

If you don't define your
brand, somebody else will.

Your brand reflects your business and says a lot about you. Not having a cohesive and polished brand identity can make you look like an amateur, even if you have years of experience.

The reality is that people are making snap judgements about you 24/7 and if your visuals and messaging are confusing… you’ve already lost them.

It’s your job to define your brand and ensure your business is being represented accurately online.

You deserve to have a
brand that enriches you.

You want a brand that creates an impactful online presence, expresses who you are and empowers you with the confidence to show up boldly.

Through branding, you have the power to positively shift people’s perception of your brand and gain their trust.

Your business has grown and you're now ready to
elevate how your business is seen.

And we're not just talking about a pretty logo...

A strong brand goes beyond a catchy slogan or aesthetically-pleasing visuals.

It’s the sum of all the touchpoints that a customer has with your company, from their very first interaction to their ongoing relationship with your brand. A strong brand is built on a foundation of trust and customer loyalty, which is why it’s so important to create a brand that is authentic and true to your company’s values.

Growing your business & attracting more high-paying clients starts with the right positioning.

When you have a solid brand foundation, you’re able to better position yourself in the minds of your ideal clients and beautifully communicate quality and expertise. Getting clear with your brand will naturally extend to your website & beyond, creating an intentional online presence that’ll not only captivate your audience but leave a lasting impression as well as a rich bottom-line.

Sounds pretty amazing right?
GETTING THESE RESULTS THOUGH, starts with you.

BRANDING ESSENTIALS

BRAND STRATEGY + DESIGN

Get aligned with your brand strategy and elevate the look & feel of your business with a sophisticated visual brand identity.

Together we’ll help you figure out and tie the overarching strategy behind your brand such as your target audience, map out their customer journey, figure out your unique value proposition and positioning strategy.

WHAT'S INCLUDED

TIMELINE

4 TO 8 WEEKS

INVESTMENT

STARTING AT $4000

ADD-ONS

LIMITED SPOTS AVAILABLE

We'll take you step-by-step to:

Craft

Craft a high-end brand that embodies who you are both in vision and in style.

Show up with a sophisticated visual brand identity that puts you front and center as a premium coach and aligns with your long-term goals and vision.

Elevate

Elevate and create a memorable brand experience that turns your clients into loyal, raving fans.

Magnetically draw in your audience, delight your customers, and build meaning connections by creating engaging experiences that position your brand as an industry authority.

Clarify

Get clear on your 'secret sauce' & clarify your purpose to attract the people YOU want to work with.

Dive deep into the roots of your business and figure out the core elements that make your business unique.

I had been struggling with my site for some time and knew that I needed a brand, but didn't know where to start. Fifa walked me through my business goals to help me draw out my messaging. She also captured my vision and built a beautiful, professional site that I can be proud of.

Linda Bicho-Vachon

Founder, Writer & Content Creator

Working with Fifa was so easy and friendly. What I love about her is that she cares about my business as much as I do, she will give extremely good value that you cannot get. She will work very hard to achieve what you need and overall she was able to align and do exactly what I needed to make my brand come to life!

Joanne Ly

Founder, Minima Basics

Clarify your message with simplicity and elegance

CHECK OUT SOME OF OUR FAVORITE CUSTOM BRANDING WORK:

Build a brand that stands the test of time.

You’re ready to draw in more paid speaking engagements and lucrative opportunities that help increase your visibility and credibility in the eyes of your ideal clients.

You want to experience increased clarity and confidence that inspires you to consistently share your offers with the people who need them most.

Create something that’s built to last and grows in value.

OUR
PROCESS

HOW IT WORKS

We start by learning more about you, your business and your goals. After you fill out our form with your project details and schedule a booking with us, we get on a brief call together to explore the best solution for your business.

During this call, we’ll explore your goals, the scope of the project, timelines and discuss payment. We’ll send over a detailed proposal for you along with a contract for you to review and sign. Once approved, a minimum 50% of the full balance will be required in order to secure your booking on our calendar. The remaining balance will be required at the end of the project (or one month later).

Payment options are also available upon request.

Before getting into the visuals, we’ll need to first discover and develop your overall brand foundation and identity by asking you to fill out our comprehensive business and brand questionnaire. This will help us develop a strategy that will outline your brand ethos like your brand personality, values, mission, goals, analyze your competition, and most importantly, define your target audience.

We’ll even go further as to provide you with a detailed marketing strategy where we’ll dive into your content pillars, develop your messaging and figure out your brand voice. This is what will ultimately position you in front of your dream clients in the long run.

We get to work to start bringing your vision to life. With the Discovery Brief as a blueprint, our team will design a mood board and initial mockup concepts for your review. Each piece of your branding will be crafted with precision and attention to detail. Once established, we’ll send over everything for you to review.

You’ll have up to 2 rounds of revisions to refine the concepts and expand further on the initial ideas presented.

Once the refinements are completed, we’ll get to work developing any additional brand collateral that’s included within any of our signature branding packages. If there are any additional marketing collateral you require that isn’t listed, we’ll create those during this phase as well.

Take possession of a crystal clear visual identity that will flow into your website and beyond. One that aligns perfectly with how you and your business want to show up. This sharpened focus will allow people who encounter your business to gain an immediate understanding of you and what you do.

Most importantly, you’ll be able to take your newly elevated branding approach and apply it to the long term success of your business to increase your bottom line, work with your dream clients, and confidently charge your worth.

She brought my vision to life & made it even
better than I could have ever imagined.

“Fifa was incredible to work with. She was professional but also extremely friendly, which made this project feel fun & less like a “corporate” exchange. The service was SUPER personal and that made me trust in her even more. She was also extremely quick to tend to my requests and was always 100% honest (gave her professional opinion) when she didn’t necessarily agree with me on an idea I had. She brought my vision to life & made it even better than I could have ever imagined. I can’t recommend Fifa enough.”

Alicia Waid

Founder, Nvizion Media

Frequently Asked Questions

In order to provide you with the best possible experience, you need to have an idea of who you’re targeting and a minimum viable product or service.

The timeline would depend on which package you take and how complex the project is. But typically, a full brand project can take anywhere between 4 to 8 weeks.

If you are looking to complete a project quicker, rush fees will apply.

We’re fully invested in the growth of your business as much as you are. For that reason, we don’t just design logos without providing any strategy behind it.

Your logo is merely one touchpoint of your entire brand and having a pretty logo without strategy and intention behind it won’t do anything for your business. Instead, you’re going to need a full brand strategy to back it up.

A standard 50% of the full balance is required upfront in order to secure your spot in our calendar.

The remaining 50% will be due upon completion of the project. Design files are handed over upon launch date but full access is retained until the full balance is paid off.

Yes we do! Depending on the scope and value of the project, payments can be split into 2 or 3 payment installments. We’ll do our best to accommodate you based on your needs.

Start dates will depend on availability but typically we get booked out 1 month in advance. If you’re ready to elevate your branding, simply fill out our contact form and we’ll be in touch within 48 hours.

In order to provide you with the best possible experience, you need to have an idea of who you’re targeting and a minimum viable product or service.

The timeline would depend on which package you take and how complex the project is. But typically, a full brand project can take anywhere between 4 to 8 weeks.

If you are looking to complete a project quicker, rush fees will apply.

We’re fully invested in the growth of your business as much as you are. For that reason, we don’t just design logos without providing any strategy behind it.

Your logo is merely one touchpoint of your entire brand and having a pretty logo without strategy and intention behind it won’t do anything for your business. Instead, you’re going to need a full brand strategy to back it up.

A standard 50% of the full balance is required upfront in order to secure your spot in our calendar.

The remaining 50% will be due upon completion of the project. Design files are handed over upon launch date but full access is retained until the full balance is paid off.

Yes we do! Depending on the scope and value of the project, payments can be split into 2 or 3 payment installments. We’ll do our best to accommodate you based on your needs.

Start dates will depend on availability but typically we get booked out 1 month in advance. If you’re ready to elevate your branding, simply fill out our contact form and we’ll be in touch within 48 hours.

People don't buy goods and services. They buy relations, stories, and magic.

DAN WIEDEN

ELEVATE YOUR BRAND

Start showing up as the professional that you are with a refined branding strategy that's built to last.

FREE RESOURCE

Branding Best
Practices for Coaches

A comprehensive guide uncovering the 5 foundational elements to a solid brand strategy to ensure the long-term success of your brand.