Branding Vs. Marketing: Is There A Difference?

Many people get confused with branding and marketing as two of the same things. In fact, there’s a huge difference between the two. In this article, we are going to explain the key differences and why branding usually comes first before marketing. Let’s start off with the definition of what these two terms mean. According […]

A First for Everything: Behind the Success of our First Paid Networking Event

I am beyond thrilled with the turnout of our second major networking event Vimy and I hosted along with the help of our new Business Development Manager, Nancy for our Boss Babe Imperial (BBI) community. For those of you who have not been following me on my journey, here’s a little recap of what Boss […]

3 tips to position yourself as a premium coach

Higher-end opportunities and clients require more credibility from you online for you to rise above the competition. For clients to pay you a premium rate, you must create a profound impact for them that helps them fulfill a specific need or problem they’re struggling with. Positioning yourself front and center as the go-to authority in […]

How to build a memorable brand

Building a memorable brand is essential for any business that wants to create a lasting impression with its customers. There are many factors to consider when creating a brand, such as your company name, logo, tagline, and colors. But once you have these elements in place, you need to find ways to make your brand […]

How to stand out as a coach in your industry

The coaching industry has become a highly saturated market. There are literally thousands of other coaches out there either doing the same thing as you are or doing something similar. Especially since the pandemic started, we’ve been seeing more and more coaches popping up literally everywhere for every type of field you can imagine. And […]

5 signs you need to rebrand

Many people say they want to ‘rebrand.’ And by rebrand, most of the time they mean they want a ‘new look’ (logos, colors, fonts, etc.) for their brand. However, rebranding is not just about changing our brand’s appearance. It is the exciting process of knowing and rediscovering our brand. So, what does it mean to […]

What makes a strong brand?

77% of marketing leaders say a strong brand is critical to their growth plans according to a study done by Content Marketers Institute. Using a combination of both branding and marketing in your strategy are vital to the growth of your business. A solid and effective branding strategy usually comes first while marketing follows second. […]

The Top 3 Lessons 2020 Has Taught Me

As I sit here on New Years Day writing this post out at 1:55 am, I can’t help but be amazed at how much can happen in a year. This year was definitely a lot to take in. It was also major wake up call for all of us. Pivot may be the word for most of you in 2020 but it sure wasn’t mine. Instead, mine was breakthrough.. let me tell you why that is.

Can Building An Online Presence Really Up Level Your Personal Growth?

I get it, social media detoxes are now a thing. Instagram is making it harder for your posts to be seen in front of your audience unless you’re consistently spending hours on the platform. But regardless, can having an online presence really contribute to your own personal development? A lot of it has to do […]

How Implementing Spiritual Practices Helped Me Find My Light

How Spiritual Practices Helped Me Find Myself Again

Do you incorporate some sort of spiritual practice into your daily routine?⁠ ⁠ I always thought people who were into this kind of stuff were a bit mental. But when I started hearing my favorite mentors and other successful people implementing spiritual practices into their daily routine.. I started to question it.⁠ ⁠ My first […]

What I Learned During the Dark Moments After Leaving my 9 to 5

𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗲𝗻𝗲𝗿𝗴𝘆 𝘀𝘂𝗿𝗿𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂, 𝗶𝘁 𝘄𝗶𝗹𝗹 𝗵𝗶𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗶𝗺𝗺𝗲𝗻𝘀𝗲𝗹𝘆.   Your environment and the people you come into contact with is everything. It can either make or break you. I was surrounded by an extremely negative energy that was draining and sucking the life out of me day after day. In […]