Building a memorable brand is essential for any business that wants to create a lasting impression with its customers. There are many factors to consider when creating a brand, such as your company name, logo, tagline, and colors. But once you have these elements in place, you need to find ways to make your brand stand out from the competition. One way to do this is by creating a unique brand experience that leaves a lasting impression and makes your audience wanting more.
First, let’s start off with what your brand is all about. Your brand is a product of what you say and do and how you make people feel.
What you say and do
What is your brand’s purpose? Are your brand efforts aligned to your purpose? Your brand’s purpose should be reflected on your brand identity, message, and strategies. Being consistent on what you say and do will let your audience get a clear vision of what your brand is.
How people feel
How does your audience perceive your brand? Your brand should be able to relate to your target audience and possibly trigger their thoughts or feelings. Think of famous brands, how do you feel about Netflix, Apple, or Nike? And how do you feel when you purchase their products or services? What is it about them that makes you come back and repurchase again and again? They are successful with their brand strategies and connecting to their target audience. So how do you want your customers to feel when interacting with your brand? What kind of experience do you want to create for your audience and what can you do to convert them into loyal, raving fans?
Here are some other things to keep in mind:
- Always keep your brand in check
- Create a strong and consistent brand strategy
- Always go back to your purpose and establish a genuine connection to your audience
As a brand, are you being consistent with what you say and do? Do you give importance to how your audience feels?
Over the years I thought being in business just meant selling products and marketing services. Being a brand is SO much more than just selling. It requires introspection of what your brand actually is. It is important that we have a solid brand core so it’ll manifest on all other aspects of our brand. This means that aside from our brand’s visual identity, we need to connect to our audience through developing a brand strategy that enables us to identify the things that make you truly unique from our competition.
Here are some ways you can make your brand memorable:
Flaunt your superpower
Understand and accept that not everyone you interact with is going to be your customer and that’s perfectly OK. It’s all about the impression you leave with them at the end of the day that determines whether or not you stay on top of mind. One of my core values is positivity and it shows through my interaction with customers and the way I speak & write. Because I’m so optimistic and genuine in my interactions, people know me for that and want to be in my energy. It has now become a core representation of my brand and the reason why people choose to work with me a person. What’s your superpower or core competency and what do you want to be known for?
Value interactions and build relationships
It’s all about the relationships you have with the people around you that matters most. Your network is your net worth. Building community and genuine connections around your brand is what will allow you to build a brand that’s memorable and stands the test of time. Genuinely care about the people you serve and figure out how you can add more value to their lives. At Feimodern, we’re adamant about seeing our clients grow and offer additional support in various ways from monthly care plans to extended coaching services. We also sending valuable business tips to our client’s inbox every now and then.
Figure out how you can offer value-added services that can help support your clients and keep you top of mind. By doing so, you’ll be able to build a memorable experience and special community of brand ambassadors that help promote your business on your behalf.
Offer solutions to customers instead of trying to sell to them.
It’s more about listening to others and diagnosing what the problem is BEFORE you decide whether or not to offer your product or service as a solution that may potentially solve their problems. This is something I still see people today still not getting right. So often I see companies cold pitching in the DMs and emails about their products and services before even establishing rapport with the person they’re trying to sell to. This screams desperation. Don’t get me wrong, there’s nothing wrong with cold pitching. I’m just not personally a fan of that method and more into attraction marketing through positioning and branding. There’s a proper way to cold pitch and if done wrong, you can risk tarnishing your brand’s reputation.
Instead, build a long term positioning strategy that attracts your customers to you and makes them WANT to learn more about you and ask you for more information. Find ways for them to voluntarily interact with your brand and engage. Branding is one of the crucial positioning strategies that will allow you to attract your audience to you rather than chase.
People prefer interacting with a brand that they can trust and relate with. Humans prefer real interaction and relationships when it comes to their purchases and day to day transactions. When you’re able to create a consistent and memorable brand experience, your audience will naturally gravitate towards you and become loyal, raving fans in the long run.
As a brand, it is important to build rapport and genuine support for your clients. You want your clients to trust that you could solve their problems. Be a brand that could be a part of their lives. Turn your business from something that sells to something that solves. From something that nurtures profit to something that nurtures people.
Honestly, it takes time and continuous effort to build the personal brand as a coach. But when your brand accurately represents who you are and what you do, you’ll have no trouble connecting and reeling in your dream clients. If you want to have a stand out brand that represents your coaching business and gets you more prospects, let’s connect so we can start crafting your unique positioning strategy!